What This Is All About

The exact content & soft launch strategies I implement to generate consistent 5-10k months in my business and demonstrate my thought leadership within my niche.

You see, contrary to popular belief, you do NOT need to do a traditional launch with cart-open and cart-close deadlines to instill urgency and create demand for your coaching program. This is why I'll be showing you how I execute soft launches in my business. Likewise, you do NOT and should NOT model after other successful entrepreneurs if you want to establish yourself as a thought leader. Because it is literally my mission to help others find the "Theory" they want to be known for, this course will also show you how to do just that.

What's Included

  • Exclusive 2-Hour Training (Step by step + MANY examples)

    This training will teach you how to build your thought leadership through your content and how to use your content to start booking out your 1:1 programs or services.

  • Google Docs Workbook + PDF of Examples

    You'll receive a 31-page Google Docs workbook (zero white space, zero fluff) to help you IMPLEMENT on lessons from the training + an additional 25 pages of examples from one of my 10k months.

  • FAQ + Group Coaching (Replay)

    You'll also get access to the replay of a 2-hour group coaching call where participants asked questions related to content, thought leadership, and soft launches.

The Investment

It's time to book out your 1:1 coaching or services

If you're ready to master the art of soft launches and lead with your thoughts, I'll see you on the inside.

What You'll Learn

The exact content strategies that helped me book out my 1:1 coaching program, make consistent 5-10k months, and establish my thought leadership within my niche.

  • The specific types of content I create to build authority and consistent demand for my coaching program

  • The specific action items I do to plan and prepare for soft launches

  • How to differentiate yourself from colleagues in your niche through your thought leadership content

  • Ample examples for every strategy you'll learn (ex: I'll share the exact Instagram content I posted during a 10k month)


  • Will there be refunds?

    No refunds will be offered.

  • I have a question.

    Please DM me @cheryltheory on Instagram or send me an email at hello@cheryltheory.com

  • Who is this course for?

    It's for coaches or service-based entrepreneurs who have spent months creating content consistently, but just aren't seeing any results (i.e. no DMs or applications to your program). My intention for this course is to help you do content differently from others in your niche so that you can actually start to book out your 1:1 program. (P.S. New entrepreneurs are welcome to join too!)